{"title":"Zoe's Top Picks","description":"\u003cp class=\"isSelectedEnd\"\u003eMeet Zoe – the elegant queen of the Purrfect Paws Board of Directors. With impeccable taste and a love for life's little luxuries, every product in this collection has earned her royal seal of approval. Discover premium cat furniture, scratchers, toys and accessories, carefully chosen for comfort, quality and stylish feline living.\u003c\/p\u003e","products":[{"product_id":"m-pets-oval-slicker-brush","title":"M-Pets Oval Slicker Brush","description":"\u003cp\u003eRegular grooming is an important part of keeping your cat healthy, comfortable and looking their best. The M-Pets Oval Slicker Brush is designed to gently remove loose hair, tangles and dirt while helping to maintain a soft, healthy coat.\u003c\/p\u003e\n\n\u003cp\u003eRoutine brushing also gives you the opportunity to check your pet's skin for any signs of irritation, fleas, ticks or other skin conditions, making grooming an essential part of your pet's overall wellbeing.\u003c\/p\u003e\n\n\u003cp\u003eFeatures\u003c\/p\u003e\n\n\u003cp\u003e🐾 Gently removes loose hair and tangles\u003c\/p\u003e\n\n\u003cp\u003e🐾 Helps reduce shedding\u003c\/p\u003e\n\n\u003cp\u003e🐾 Promotes a healthy, shiny coat\u003c\/p\u003e\n\n\u003cp\u003e🐾 Comfortable ergonomic handle for easy grooming\u003c\/p\u003e\n\n\u003cp\u003e🐾 Ideal for regular coat maintenance\u003c\/p\u003e\n\n\u003cp\u003e🐾 Helps detect skin conditions, fleas and ticks during grooming\u003c\/p\u003e\n\n\u003cp\u003e🐾 Suitable for cats and small dogs\u003c\/p\u003e\n\n\u003cp\u003eSpecifications\u003cbr\u003e\nBrand: M-Pets\u003cbr\u003e\nProduct: Oval Slicker Brush\u003cbr\u003e\nMaterial: Plastic handle with fine metal bristles\u003cbr\u003e\nSuitable for: Cats and small dogs\u003cbr\u003e\nUse: Daily or regular grooming\u003c\/p\u003e","brand":"Valemount Trading","offers":[{"title":"S","offer_id":48617913090297,"sku":"GRO001","price":139.0,"currency_code":"ZAR","in_stock":true},{"title":"L","offer_id":48617913123065,"sku":"GRO011","price":169.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/8885\/3753\/files\/GRO001web_0144_M-PETS_10104799_HAIRDO_Oval-Slicker-Brush-L_3D-SIM_V2.jpg?v=1782925843"},{"product_id":"m-pets-fuball-catnip-ball","title":"M-Pets Furball Catnip Ball","description":"\u003cp\u003eKeep your cat entertained for hours with the M-Pets Fuball Catnip Ball. Infused with natural catnip, this interactive toy releases its irresistible aroma as your cat rolls, bats and chews the ball, encouraging natural hunting and play instincts.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for keeping indoor cats active, the Fuball helps relieve boredom, provides mental stimulation and can even assist with maintaining good dental hygiene through gentle chewing during play.\u003c\/p\u003e\n\n\u003cp\u003eFeatures\u003c\/p\u003e\n\n\u003cp\u003e🐾 Infused with natural catnip\u003c\/p\u003e\n\n\u003cp\u003e🐾 Encourages active play and exercise\u003c\/p\u003e\n\n\u003cp\u003e🐾 Stimulates natural hunting instincts\u003c\/p\u003e\n\n\u003cp\u003e🐾 Helps reduce boredom and stress\u003c\/p\u003e\n\n\u003cp\u003e🐾 Promotes mental enrichment\u003c\/p\u003e\n\n\u003cp\u003e🐾 Assists with dental hygiene through gentle chewing\u003c\/p\u003e\n\n\u003cp\u003e🐾 Compact and lightweight design\u003c\/p\u003e\n\n\u003cp\u003eSpecifications\u003cbr\u003e\nBrand: M-Pets\u003cbr\u003e\nProduct: Fuball Catnip Ball\u003cbr\u003e\nMaterial: Catnip-infused toy\u003cbr\u003e\nSuitable for: Cats of all ages\u003cbr\u003e\nUse: Interactive play and enrichment\u003c\/p\u003e","brand":"Valemount Trading","offers":[{"title":"Default Title","offer_id":48617913319673,"sku":"CAT36","price":79.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/8885\/3753\/files\/CAT36images.jpg?v=1782925337"},{"product_id":"m-pets-cat-scratcher-cleveland","title":"M-Pets Cat Scratcher Cleveland","description":"\u003cp\u003eM-Pets Cleveland Cat Scratcher\u003c\/p\u003e\n\n\u003cp\u003eGive your cat a healthy outlet for their natural scratching instincts with the M-Pets Cleveland Cat Scratcher. Made from durable corrugated cardboard, this scratcher encourages scratching, stretching and play while helping to protect your furniture from unwanted claw marks.\u003c\/p\u003e\n\n\u003cp\u003eEach scratcher includes a sachet of natural catnip to attract your cat and encourage use, providing hours of enrichment and entertainment. Made from recyclable materials, it's an environmentally friendly choice for everyday feline fun.\u003c\/p\u003e\n\n\u003cp\u003e🐾 Purrfect Paws Tip: Zoe Approved! One of our resident feline product testers gives this scratcher two paws up for scratching, lounging and general cat mischief.\u003c\/p\u003e\n\n\u003cp\u003eFeatures\u003c\/p\u003e\n\n\u003cp\u003e🐾 Satisfies your cat's natural scratching instincts\u003c\/p\u003e\n\n\u003cp\u003e🐾 Helps protect furniture from scratching\u003c\/p\u003e\n\n\u003cp\u003e🐾 Includes a sachet of natural catnip\u003c\/p\u003e\n\n\u003cp\u003e🐾 Encourages exercise and mental stimulation\u003c\/p\u003e\n\n\u003cp\u003e🐾 Made from durable corrugated cardboard\u003c\/p\u003e\n\n\u003cp\u003e🐾 Recyclable and environmentally friendly\u003c\/p\u003e\n\n\u003cp\u003e🐾 Ideal for daily scratching and lounging\u003c\/p\u003e\n\n\u003cp\u003eSpecifications\u003cbr\u003e\nBrand: M-Pets\u003cbr\u003e\nProduct: Cleveland Cat Scratcher\u003cbr\u003e\nMaterial: Corrugated cardboard\u003cbr\u003e\nIncludes: Catnip sachet\u003cbr\u003e\nSuitable for: Cats of all ages\u003c\/p\u003e","brand":"Valemount Trading","offers":[{"title":"Default Title","offer_id":48617913385209,"sku":"CAT06","price":329.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/8885\/3753\/files\/CAT06mpets_0006_Cleveland.png?v=1782924552"},{"product_id":"lickimat-felix-cat","title":"LickiMat Felix Cat Fish-Shaped Slow Feeder \u0026 Enrichment Mat","description":"\u003cp\u003e\u003cstrong\u003eEnrich Every Mealtime with Fun \u0026amp; Healthy Feeding\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe LickiMat Felix Cat transforms everyday feeding into a rewarding enrichment experience. Its playful fish-shaped design features a unique scale-textured surface that encourages your cat to lick, forage and eat more slowly, helping to improve digestion while keeping curious minds engaged.\u003c\/p\u003e\n\u003cp\u003eIdeal for wet food, soft treats and frozen snacks, the Felix Cat promotes natural licking behaviour that helps reduce stress, boredom and anxiety. The flat design also minimises whisker fatigue, allowing your cat to enjoy every meal in greater comfort.\u003c\/p\u003e\n\u003cp\u003eWhether used as a daily feeder or an enrichment activity, the LickiMat Felix helps create happier, healthier mealtimes.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e🐾 Fish-shaped design created especially for cats\u003c\/p\u003e\n\u003cp\u003e🐾 Scale-textured surface encourages natural licking\u003c\/p\u003e\n\u003cp\u003e🐾 Promotes slower, healthier eating habits\u003c\/p\u003e\n\u003cp\u003e🐾 Helps reduce stress, boredom and anxiety\u003c\/p\u003e\n\u003cp\u003e🐾 Supports healthy digestion and oral hygiene\u003c\/p\u003e\n\u003cp\u003e🐾 Flat design helps minimise whisker fatigue\u003c\/p\u003e\n\u003cp\u003e🐾 Freezer safe for longer-lasting enrichment\u003c\/p\u003e\n\u003cp\u003e🐾 Non-slip rubber base for added stability\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBrand: LickiMat\u003c\/p\u003e\n\u003cp\u003eModel: Felix Cat\u003c\/p\u003e\n\u003cp\u003eDesign: Fish with scale pattern\u003c\/p\u003e\n\u003cp\u003eDimensions: 22 — 16 cm\u003c\/p\u003e\n\u003cp\u003eThickness: 0.7 cm\u003c\/p\u003e\n\u003cp\u003eWeight: 63 g\u003c\/p\u003e\n\u003cp\u003eMaterial: TPR (Thermoplastic Rubber)\u003c\/p\u003e\n\u003cp\u003eCare: Hand wash recommended, microwave safe and freezer safe\u003c\/p\u003e\n\u003cp\u003eSuitable for: Cats of all ages\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePurrfect Paws Tip 🐾\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFreeze a thin layer of wet food or plain yoghurt on your Felix Cat for a cooling summer treat that keeps your cat happily entertained while encouraging slower licking.\u003c\/p\u003e","brand":"LickiMat","offers":[{"title":"Green","offer_id":48643276964089,"sku":"LIC-LM9801GN-CR","price":169.0,"currency_code":"ZAR","in_stock":true},{"title":"Purple","offer_id":48643276996857,"sku":"LIC-LM9801PU-CR","price":169.0,"currency_code":"ZAR","in_stock":true},{"title":"Orange","offer_id":48643277029625,"sku":"LIC-LM9801OR-CR","price":169.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/8885\/3753\/files\/lickimat-felix-catg.jpg?v=1783372295"},{"product_id":"catstages-cat-apult-spring-wand","title":"Catstages Cat-Apult Spring Wand","description":"\u003cp\u003eBring out your cat's natural hunting instincts with the \u003cstrong\u003eCatstages Cat-apult Spring Wand Cat Teaser Toy\u003c\/strong\u003e. Combining a teaser wand with an exciting catapult launcher, this interactive toy delivers double the fun for cats who love to chase, pounce and capture moving prey.\u003c\/p\u003e\n\n\u003cp\u003eThe set includes two interchangeable toys—a plush catnip toy and a fluffy pom pom ball—allowing you to keep playtime fresh and exciting. Simply attach a toy to the innovative launcher and send it flying across the room for your cat to chase and retrieve.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e2-in-1 interactive toy:\u003c\/strong\u003e Functions as both a teaser wand and a catapult launcher.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eIncludes two interchangeable toys:\u003c\/strong\u003e Plush catnip toy and pom pom ball.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eEncourages natural hunting behaviour:\u003c\/strong\u003e Promotes chasing, pouncing and active play.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eComfortable teaser wand:\u003c\/strong\u003e Durable handle and strong cord designed for interactive play.\u003c\/li\u003e\n\n\u003cli\u003e\n\u003cstrong\u003eKeeps playtime exciting:\u003c\/strong\u003e Easily swap toys to maintain your cat's interest.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003ePurrfect Paws Tip:\u003c\/strong\u003e Short interactive play sessions of 10–15 minutes can help satisfy your cat's hunting instincts and are often more rewarding than leaving toys out all day.\u003c\/p\u003e","brand":"Catstages","offers":[{"title":"Default Title","offer_id":48652570525945,"sku":"TOYC115","price":250.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/8885\/3753\/files\/71330_-_Cat-apult_Spring_Wand_Blu_MAIN.jpg?v=1783622978"},{"product_id":"meow-more-snacks","title":"Meow More Meaty Snacks","description":"\u003cp\u003eMake every reward a little more delicious with these irresistible meaty treats, available in tasty Chicken or Salmon recipes. Made with high-quality protein as the main ingredient, they're the perfect way to spoil your cat while supporting their natural nutritional needs.\u003c\/p\u003e\n\u003cp\u003eThe Chicken recipe is packed with 90% animal and animal derivatives, making it an excellent choice for cats that crave rich, meaty flavours. Prefer fish? The Salmon recipe is naturally rich in Omega-3 fatty acids to help support healthy skin and a soft, glossy coat.\u003c\/p\u003e\n\u003cp\u003eBoth grain-free recipes are enriched with essential vitamins, minerals and amino acids, providing a wholesome snack you can feel good about giving. With no added sugar, they're a delicious everyday treat that's suitable for cats of all ages.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Available in delicious Chicken or Salmon recipes\u003cbr\u003e- 40% high-quality protein\u003cbr\u003e- Chicken recipe made with 90% animal and animal derivatives\u003cbr\u003e- Salmon recipe naturally rich in Omega-3 fatty acids\u003cbr\u003e- Grain-free recipe\u003cbr\u003e- Enriched with vitamins, minerals and amino acids\u003cbr\u003e- No added sugar\u003cbr\u003e- Suitable for adult cats and kittens\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e**Flavours:** Chicken or Salmon \u003cbr\u003e**Protein Content:** 40% \u003cbr\u003e**Chicken Recipe:** 90% animal and animal derivatives \u003cbr\u003e**Salmon Recipe:** Naturally contains Omega-3 fatty acids \u003cbr\u003e**Dietary Information:** Grain-free • No added sugar\u003c\/p\u003e","brand":"MeowMore","offers":[{"title":"Meaty Snacks 35g","offer_id":48652571181305,"sku":"MEOW03S","price":50.0,"currency_code":"ZAR","in_stock":true},{"title":"Fishy Snacks 35g","offer_id":48652571214073,"sku":"MEOW04S","price":50.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/8885\/3753\/files\/MeowMoreSnacks_All.png?v=1783622992"},{"product_id":"rosewood-naturals-catnip-ball","title":"Naturals Catnip Ball","description":"\u003cp\u003eKeep your cat entertained with this 100% Catnip Toy, designed to encourage natural play and stimulate your cat's hunting instincts. Infused with the irresistible aroma of pure catnip, it's perfect for inspiring chasing, pouncing, batting and playful exploration.\u003c\/p\u003e\n\u003cp\u003eCatnip naturally encourages many cats to become more active and engaged, making this toy a great choice for both independent play and interactive bonding time with your feline companion. It's a simple way to add enrichment to your cat's daily routine while keeping them mentally and physically stimulated.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMade from 100% natural catnip\u003c\/li\u003e\n\u003cli\u003eEncourages natural hunting and play behaviours\u003c\/li\u003e\n\u003cli\u003eHelps keep cats active and mentally stimulated\u003c\/li\u003e\n\u003cli\u003eIdeal for independent or interactive play\u003c\/li\u003e\n\u003cli\u003eSupports everyday enrichment\u003c\/li\u003e\n\u003cli\u003eSuitable for cats of all ages\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rosewood","offers":[{"title":"Default Title","offer_id":48652571312377,"sku":"RWC74","price":95.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/8885\/3753\/files\/RWC74_Rosewood_Naturals_Catnip_Ball_3.png?v=1783622995"},{"product_id":"kit-cat-deboned-tuna-aspic-80g","title":"Kit Cat Deboned Tuna (80g)","description":"\u003cp\u003eTreat your cat to the delicious taste of \u003cstrong\u003eKit Cat Deboned Tuna Classic Aspic\u003c\/strong\u003e, a premium complementary wet food made with carefully selected deboned tuna. This grain-free recipe delivers high-quality protein in a light, tasty aspic, making every meal both nutritious and satisfying.\u003c\/p\u003e\n\u003cp\u003ePerfect served as a meal topper or alongside your cat's favourite dry food, the high moisture content helps increase daily water intake, supporting healthy hydration and urinary tract health. Naturally rich in protein and enriched with taurine, it's a wholesome way to support your cat's overall wellbeing.\u003c\/p\u003e\n\u003cp\u003eMade without artificial colours, flavours or preservatives, Kit Cat Deboned Tuna Classic Aspic provides a simple, natural recipe that's ideal for cats of all life stages.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMade with premium deboned tuna\u003c\/li\u003e\n\u003cli\u003eGrain-free complementary wet food\u003c\/li\u003e\n\u003cli\u003eHigh-quality protein to support lean muscle maintenance\u003c\/li\u003e\n\u003cli\u003eHigh moisture content supports hydration and urinary health\u003c\/li\u003e\n\u003cli\u003eEnriched with taurine\u003c\/li\u003e\n\u003cli\u003eNo artificial colours, flavours or preservatives\u003c\/li\u003e\n\u003cli\u003eSuitable as a meal topper or complementary meal\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kit Cat","offers":[{"title":"deboned-tuna-classic-aspic-80-g","offer_id":48652571705593,"sku":"KIT062","price":32.99,"currency_code":"ZAR","in_stock":true},{"title":"deboned-tuna-and-anchovy-aspic-80-g","offer_id":48652571738361,"sku":"KIT063","price":32.99,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/8885\/3753\/files\/Toppers_Tuna.png?v=1783623003"},{"product_id":"rosewood-grumpy-cat-wand","title":"Rosewood Grumpy Cat Wand","description":"\u003cp\u003eBring out your cat's playful side with the \u003cstrong\u003eGrumpy Cat Wand Toy\u003c\/strong\u003e. Featuring a fluffy plush character with a long rope tail, this interactive toy encourages chasing, pouncing and batting while creating fun bonding moments between you and your feline friend.\u003c\/p\u003e\n\u003cp\u003eWand toys help satisfy your cat's natural hunting instincts by mimicking the unpredictable movements of prey. Whether you're encouraging a playful kitten or helping an indoor cat burn off energy, this toy provides engaging exercise and mental stimulation through interactive play.\u003c\/p\u003e\n\u003cp\u003eLightweight and easy to use, it's a simple way to enjoy quality playtime together while keeping your cat active and entertained.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEncourages chasing, pouncing and batting\u003c\/li\u003e\n\u003cli\u003eFluffy plush toy with an engaging rope tail\u003c\/li\u003e\n\u003cli\u003ePromotes interactive play between cat and owner\u003c\/li\u003e\n\u003cli\u003eProvides physical exercise and mental stimulation\u003c\/li\u003e\n\u003cli\u003eHelps satisfy natural hunting instincts\u003c\/li\u003e\n\u003cli\u003eSuitable for cats of all ages\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rosewood","offers":[{"title":"Default Title","offer_id":48652572197113,"sku":"RWC72","price":180.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0820\/8885\/3753\/files\/14044_PLUSH_GRUMPYCATCATWAND_PK1.jpg?v=1783623014"},{"product_id":"catstages-scratch-snuggle-rest","title":"Catstages Scratch Snuggle \u0026 Rest","description":"\u003cp\u003eGive your cat the best of both worlds with the \u003cstrong\u003ePetstages Scratch, Snuggle \u0026amp; Rest\u003c\/strong\u003e — a clever 2-in-1 scratcher and cosy resting spot designed to satisfy natural scratching instincts while providing the perfect place for an afternoon nap.\u003c\/p\u003e\n\u003cp\u003eMade from durable high-density corrugated cardboard, the bowl-shaped design encourages healthy scratching before naturally becoming a comfortable place to curl up and relax. A sprinkle of included catnip helps attract curious cats and encourages shy felines to investigate their new favourite spot.\u003c\/p\u003e\n\u003cp\u003eWhether placed beside a sunny window, in a quiet corner or close to the family, this sturdy scratcher helps redirect scratching away from furniture while giving your cat a comfortable place to lounge throughout the day.\u003c\/p\u003e\n\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e2-in-1 scratching lounge and resting bed\u003c\/li\u003e\n\u003cli\u003eDurable high-density corrugated cardboard construction\u003c\/li\u003e\n\u003cli\u003eEncourages healthy scratching and claw maintenance\u003c\/li\u003e\n\u003cli\u003eHelps redirect scratching away from furniture\u003c\/li\u003e\n\u003cli\u003eIncludes catnip to encourage play and exploration\u003c\/li\u003e\n\u003cli\u003eComfortable bowl shape for curling up and relaxing\u003c\/li\u003e\n\u003cli\u003eStrong construction suitable for cats of all sizes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003e🐾 Zoe's Recommendation\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eSun Worshipper • Professional Lounger\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eZoe firmly believes every sunny spot deserves a comfortable throne. 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